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The Business of Therapy: Where Ethics Meet Income

Nov. 21, 2026

10:00 AM - 1:15 PM (EST)

Virtual Event
3 CE Ethics Credits
Therapists are trained to care for clients—but not always how to run a sustainable practice. This training explores how to balance ethics and finances, with practical strategies for fee-setting, boundaries, and long-term sustainability.

Therapists are trained to care for others, but often lack guidance on managing the business side of their work. This gap can lead to undercharging, boundary challenges, burnout, and ethical dilemmas that impact both clinician well-being and client care.

This workshop explores the intersection of ethical practice and financial sustainability, addressing common challenges such as fee-setting, cancellations, marketing, and productivity pressures. Participants will gain practical, values-aligned strategies to make ethical business decisions that support both client care and clinician sustainability.

Attendees will leave with a clear framework for navigating the business of therapy with integrity, confidence, and balance because ethical care and financial stability should coexist, not compete.

Session Highlights
  • Identify common ethical dilemmas related to fees, boundaries, and productivity in clinical practice
  • Explore the impact of undercharging and financial avoidance on clinician burnout and sustainability
  • Understand how values influence financial decision-making in therapy practice
  • Apply practical strategies for ethical fee-setting, cancellations, and business policies
  • Develop a framework for balancing client care with financial stability and professional boundaries
    Marketing

This live interactive webinar is designed for behavioral health professionals, including:

  • Counselors
  • Social Workers
  • Psychotherapists
  • Marriage & Family Therapists
  • Psychologists
  • Substance Use Disorders Counselors
  • Case Managers
  • Physicians
  • Other Mental Health Professionals

Latasha Matthews, MA, LPC, CPCS, CPLC

Latasha Matthews, MA, LPC, CPCS, CPLC

Latasha is a compassionate and dedicated Licensed Professional Counselor (LPC) , Supervisor, and wellness advocate with a profound commitment to supporting individuals on their journey to emotional and mental well-being. With a deep understanding of the importance of boundary setting, equity, stress and burnout management, and self-care, Latasha Matthews empowers her clients to lead more fulfilling and balanced lives. In addition, Latasha Matthews is the founder of Why2LiveWell, an organization dedicated to empowering individuals, leaders, and organizations to embrace emotional wellness and inclusive practices. With over two decades of expertise as a Licensed Professional Counselor, Clinical Supervisor, and passionate advocate, Latasha has become a trusted voice in the fields of emotional intelligence, leadership development, diversity, equity, and inclusion. Through Why2LiveWell, Latasha helps women in leadership and organizations struggling with burnout, poor wellness initiatives, and disengaged teams to foster environments of empathy, belonging, and sustainable success. Her signature programs, workshops, and coaching sessions emphasize the importance of balancing professional excellence with personal well-being. Driven by her belief in the transformative power of emotional resilience and human connection, Latasha’s work inspires leaders and teams to live and work well.

After this training, participants will be able to:

  • Analyze how personal values and financial beliefs impact clinical decision-making and professional boundaries.
  • Apply practical, ethics-informed strategies to support both client care and clinician financial sustainability.
  • Identify ethical challenges related to financial practices, including fee-setting, cancellations, and productivity expectations.

10:00 – 10:05 | Introduction & Framing the Business-Ethics Gap
10:05 – 10:30 | The Cost of Avoidance: Ethics, Burnout, and Financial Realities
10:30 – 11:00 | Common Ethical Dilemmas in the Business of Therapy
11:00 – 11:30 | Values, Money Mindset, and Clinical Identity
11:30 – 11:45 | Break
11:45 – 12:15 | Ethical Strategies for Fees, Boundaries, and Policies
12:15 – 12:45 | Practical Application: Case Scenarios & Decision-Making
12:45 – 1:05 | Building a Sustainable and Ethical Practice Framework
1:05 – 1:15 | Q&A + Closing Reflection

All levels.

Registration Cost

Registration $67 | Nov. 21 | Virtual Event | 3 Ethics CE Credits | 10:00 am – 1:15 pm ET

Registration Deadline:  Nov. 21, 2026

Cancellation Policy

All registrations are non-refundable. However, you may request a full credit toward a future training if:

  • You notify us at least 72 hours before the event starts.
  • Credit is valid for up to 6 months from the original event date.
  • No credit will be issued for no-shows or cancellations made on the same day.
  • When you register for an event, you agree to these terms

Please email [email protected] to request a credit or reschedule.

A total of 3 CE Ethics credits are available.

This program awards 3.0 continuing education hours in Ethics.

Additional Approvals Pending.


ASWB ACE

Clinical Events, LLC, (provider # 2201) is approved as an ACE provider to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: 11/01/2025 – 11/01/2028.

NBCC

Clinical Events, LLC has been approved by NBCC as an Approved   Continuing Education Provider, ACEP No. 7643 Programs that do not qualify for NBCC credit are clearly identified. Clinical Events, LLC is solely responsible for all aspects of the programs.

NAADAC

This course has been approved by Clinical Events, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #320899, Clinical Events is responsible for all aspects of the programming.

NY State Board of Psychologists

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0292.

NY State Board of Social Workers

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0828.

NY State Board of Mental Health Counselors

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0329.

NY State Board of Marriage & Family Therapists

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed marriage and family therapists #MFT-0140.

NJ State Board of Social Workers & Professional Counselors

The New Jersey Social Work Examiners Board accepts ASWB ACE Provider credits. The New Jersey Professional Counselors Board accepts NBCC-approved CE provider credits.

All Other States Social Workers & Professional Counselors

All other states accept ASWB ACE Provider credits and NBCC-approved CE provider credits. Licensees are responsible for determining whether courses meet the CE requirements in their jurisdictions. States and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Florida Certification Board

Clinical Events is approved by the Florida Certification Board (FCB) to offer continuing education programs (Provider # 5527-A).

Canada Social Workers

BC, AB, SK, MB, ON, and QC accept ASWB ACE-approved provider programs to meet licensure renewal requirements.  Licensees are responsible for determining whether courses meet the CE requirements in their province. Provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Canada Counsellors

Clinical Events is an NBCC-approved provider.  Licensees are responsible for determining whether courses meet the CE requirements in their province. Provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Please contact us if you would like to inquire about applicable approvals for your continuing education (CE) needs.

Each professional is responsible for understanding and meeting the specific CE requirements set by their individual licensing board or regulatory agency. We encourage you to reach out to your licensing body directly to confirm how our programs apply toward your licensure renewal.

Questions:  [email protected]

In accordance with continuing education standards and requirements, the presenter discloses that they have no relevant financial relationships, affiliations, or conflicts of interest to report.

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