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The Business of Therapy: Where Ethics Meet Income

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The Business of Therapy: Where Ethics Meet Income

ETHICS

Nov. 21, 2026

10:00 AM - 1:15 PM (EST)

Virtual Event
3 CE Ethics Credits
Therapists are trained to care for clients—but not always how to run a sustainable practice. This training explores how to balance ethics and finances, with practical strategies for fee-setting, boundaries, and long-term sustainability.

Therapists are trained to care for others, but often lack guidance on managing the business side of their work. This gap can lead to undercharging, boundary challenges, burnout, and ethical dilemmas that impact both clinician well-being and client care.

This workshop explores the intersection of ethical practice and financial sustainability, addressing common challenges such as fee-setting, cancellations, marketing, and productivity pressures. Participants will gain practical, values-aligned strategies to make ethical business decisions that support both client care and clinician sustainability.

Attendees will leave with a clear framework for navigating the business of therapy with integrity, confidence, and balance because ethical care and financial stability should coexist, not compete.

Session Highlights
  • Identify common ethical dilemmas related to fees, boundaries, and productivity in clinical practice
  • Explore the impact of undercharging and financial avoidance on clinician burnout and sustainability
  • Understand how values influence financial decision-making in therapy practice
  • Apply practical strategies for ethical fee-setting, cancellations, and business policies
  • Develop a framework for balancing client care with financial stability and professional boundaries
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Key Takeaways for Clinicians

“Running a successful therapy practice requires more than strong clinical skills—it also requires a solid understanding of ethics in everyday business decisions. This workshop explores how clinicians can build financially sustainable practices while maintaining the highest standards of ethics and professional integrity.

You’ll learn practical approaches to handling fee-setting, cancellations, marketing, documentation, and professional boundaries through the lens of ethics. Using real-world case examples, this training helps clinicians make confident decisions that protect both clients and their practice.

The workshop also examines how personal values influence financial choices and demonstrates how ethics can guide decisions related to pricing, productivity, burnout prevention, and long-term practice sustainability. Participants will leave with practical tools that support both quality client care and responsible business management.

Whether you’re starting a private practice or managing an established one, this training will strengthen your understanding of ethics, improve your professional decision-making, and help you create policies that balance client care with financial stability. Continue your professional development by exploring our Clinical Blog and Upcoming Clinical Events, while staying informed through guidance from the American Psychological Association (APA) and current research on ethical practice”.

This live interactive webinar is designed for behavioral health professionals, including:

  • Counselors
  • Social Workers
  • Psychotherapists
  • Marriage & Family Therapists
  • Psychologists
  • Substance Use Disorders Counselors
  • Case Managers
  • Physicians
  • Other Mental Health Professionals

Latasha Matthews, MA, LPC, CPCS, CPLC

Latasha Matthews, MA, LPC, CPCS, CPLC

Boundaries, Ethics & Wellness

Latasha Matthews, MA, LPC, CPCS, CPLC, is a Georgia Licensed Professional Counselor, Certified Professional Counselor Supervisor, Certified Professional Life Coach, author, consultant, clinical educator, and wellness advocate. Her work focuses on professional boundaries, counseling ethics, clinical supervision, counselor development, emotional wellness, burnout prevention, private-practice sustainability, culturally responsive care, and healthier organizational culture. She brings these areas together through psychotherapy, supervision, continuing education, leadership training, and workplace consultation.

Latasha Matthews, MA, LPC, CPCS, CPLC, is the founder and clinical director of Illumination Counseling and Coaching and the founder of Why2LiveWell, an organization supporting emotional wellness, boundary development, inclusive leadership, psychological safety, and sustainable workplace performance. Her approach recognizes that emotional health is affected not only by individual coping skills but also by workload, expectations, communication, role clarity, organizational practices, and access to meaningful support.

Latasha Matthews, MA, LPC, CPCS, CPLC, also serves as adjunct faculty in Messiah University’s online graduate counseling program. Her current faculty profile identifies clinical supervision, counselor wellness, counseling ethics and boundaries, and EMDR among her professional interests. Across her teaching and training, she helps emerging and experienced clinicians translate ethical standards into practical decisions involving client welfare, professional competence, documentation, cultural humility, business practices, and the responsible use of authority.

Professional Background

Latasha Matthews, MA, LPC, CPCS, CPLC, completed graduate education in community and professional counseling at Argosy University–Atlanta and a postgraduate certificate in marriage and family therapy. Messiah University also lists graduate education in industrial relations with a concentration in human resources management from the University of Akron. This combination supports her interest in both individual clinical care and the organizational conditions that affect employee wellness, leadership, communication, and professional sustainability.

Latasha Matthews, MA, LPC, CPCS, CPLC, owns a group private practice in Lawrenceville, Georgia, where her current university profile identifies anxiety, depression, and trauma among the concerns treated. Her work has included individual and relational care, clinical supervision, consultation, continuing education, and ethics review related to possible boundary violations. This range allows her to connect formal professional standards with the situations clinicians encounter in everyday practice.

Latasha Matthews, MA, LPC, CPCS, CPLC, teaches counseling practicum, internship, and multicultural issues in counseling through Messiah University. These courses place professional identity, case conceptualization, cultural responsiveness, self-awareness, supervision, and ethical decision-making within the context of direct clinical work. Her teaching supports counselors as they learn to balance empathy and flexibility with documentation, competence, informed consent, boundaries, and accountability.

She develops continuing education for licensed professionals and provides consultation related to private-practice development, counselor wellness, ethics, and supervision. Her training emphasizes that a financially sustainable practice and ethical client care are not opposing goals. Clear fees, cancellation policies, communication expectations, caseload limits, and referral procedures can reduce inconsistency and help clinicians protect both client welfare and their own capacity to practice competently.

Latasha Matthews, MA, LPC, CPCS, CPLC, is also the author of The Dumping Ground: A Guide to Gaining Powerful Skills to Set Life-Changing Boundaries. The book presents boundary-setting as a practical skill relevant to relationships, work, finances, self-worth, overcommitment, and people-pleasing. It reflects a central theme in her professional education: saying no can be an intentional act of clarity rather than a rejection of another person.

Areas of Expertise

Professional Boundaries and Ethical Practice. Latasha Matthews, MA, LPC, CPCS, CPLC, helps clinicians understand boundaries as the structure that defines the therapeutic relationship rather than as emotional distance from clients. Her training addresses fees, cancellations, gifts, self-disclosure, after-hours communication, social media, dual relationships, availability, personal values, and gradual boundary drift. Clinical Events’ guide to professional boundaries for therapists offers related examples of crossings, violations, role confusion, and ethical risk management.

Clinical Supervision and Counselor Development. Latasha Matthews, MA, LPC, CPCS, CPLC, supports developing and independently licensed counselors through supervision, consultation, mentoring, and professional education. Her approach considers case formulation, documentation, treatment planning, competence, cultural responsiveness, power, countertransference, feedback, and the supervisor’s responsibility to protect client welfare. Supervision is presented as an active developmental relationship rather than a signature-gathering requirement.

Burnout Prevention and Counselor Wellness. Matthews examines how heavy caseloads, emotional labor, productivity pressure, weak boundaries, financial stress, and inadequate organizational support can affect clinicians’ well-being and judgment. Her work encourages early recognition of exhaustion and impairment while avoiding the idea that burnout can always be solved through individual self-care. Clinical Events’ Articles and Resources library includes complementary materials on burnout, clinician wellness, ethics, and professional sustainability.

Private-Practice Ethics and Sustainable Business. Matthews helps clinicians examine the ethical consequences of business decisions involving fees, marketing, availability, cancellation policies, workload, documentation, and financial avoidance. A practice that depends on chronic overwork or inconsistent policies can eventually affect continuity of care and professional effectiveness. Her work supports transparent systems that are clinically responsible and financially realistic.

Emotional Wellness and Boundary Development. Through Why2LiveWell, Matthews works with individuals, leaders, and organizations seeking healthier approaches to stress, emotional intelligence, communication, resilience, and personal limits. Her message emphasizes that boundaries can protect energy, clarify expectations, reduce resentment, and create more intentional choices about work and relationships.

Cultural Humility, Equity, and Inclusion. Matthews provides education on multicultural counseling, personal bias, microaggressions, systemic barriers, cultural humility, and inclusive practice. Her approach encourages clinicians to examine how identity, power, access, and personal values may affect assessment, therapeutic rapport, treatment planning, and ethical decision-making. Clinical Events’ guide to therapy ethics, boundaries, confidentiality, and competence provides related discussion of justice, cultural responsiveness, and professional responsibility.

Leadership and Organizational Wellness. Matthews supports leaders and teams navigating burnout, disengagement, poor communication, psychological-safety concerns, and underdeveloped wellness initiatives. Her organizational work connects emotional intelligence with accountability, empathy, belonging, conflict management, and sustainable performance. It also recognizes that employee distress may reflect systems and policies rather than a private weakness that workers must resolve alone.

Trauma-Informed and Integrative Practice. Her current faculty profile includes EMDR among her professional interests, while her private-practice work includes anxiety, depression, and trauma. Matthews approaches these concerns within a broader clinical framework that considers safety, pacing, coping resources, relationships, culture, and client readiness. Specific trauma interventions should remain connected to assessment, informed consent, and the clinician’s verified training and competence.

Authored Publications
  • The Dumping Ground: A Guide to Gaining Powerful Skills to Set Life-Changing Boundaries

After this training, participants will be able to:

  • Analyze how personal values and financial beliefs impact clinical decision-making and professional boundaries.
  • Apply practical, ethics-informed strategies to support both client care and clinician financial sustainability.
  • Identify ethical challenges related to financial practices, including fee-setting, cancellations, and productivity expectations.

10:00 – 10:05 | Introduction & Framing the Business-Ethics Gap
10:05 – 10:30 | The Cost of Avoidance: Ethics, Burnout, and Financial Realities
10:30 – 11:00 | Common Ethical Dilemmas in the Business of Therapy
11:00 – 11:30 | Values, Money Mindset, and Clinical Identity
11:30 – 11:45 | Break
11:45 – 12:15 | Ethical Strategies for Fees, Boundaries, and Policies
12:15 – 12:45 | Practical Application: Case Scenarios & Decision-Making
12:45 – 1:05 | Building a Sustainable and Ethical Practice Framework
1:05 – 1:15 | Q&A + Closing Reflection

All levels.

Registration Cost

Registration $67 | Nov. 21 | Virtual Event | 3 Ethics CE Credits | 10:00 am – 1:15 pm ET

Registration Deadline:  Nov. 21, 2026

Cancellation Policy

All registrations are non-refundable. However, you may request a full credit toward a future training if:

  • You notify us at least 72 hours before the event starts.
  • Credit is valid for up to 6 months from the original event date.
  • No credit will be issued for no-shows or cancellations made on the same day.
  • When you register for an event, you agree to these terms

Please email [email protected] to request a credit or reschedule.

A total of 3 CE Ethics credits are available.

This program awards 3.0 continuing education hours in Ethics.

Additional Approvals Pending.


ASWB ACE

Clinical Events, LLC, (provider # 2201) is approved as an ACE provider to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: 11/01/2025 – 11/01/2028.

NBCC

Clinical Events, LLC has been approved by NBCC as an Approved   Continuing Education Provider, ACEP No. 7643 Programs that do not qualify for NBCC credit are clearly identified. Clinical Events, LLC is solely responsible for all aspects of the programs.

NAADAC

This course has been approved by Clinical Events, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #320899, Clinical Events is responsible for all aspects of the programming.

NY State Board of Psychologists

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0292.

NY State Board of Psychoanalysts

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed psychoanalysts #P-0073.

NY State Board of Social Workers

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0828.

NY State Board of Mental Health Counselors

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0329.

NY State Board of Marriage & Family Therapists

Clinical Events, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed marriage and family therapists #MFT-0140.

NJ State Board of Social Workers & Professional Counselors

The New Jersey Social Work Examiners Board accepts ASWB ACE Provider credits. The New Jersey Professional Counselors Board accepts NBCC-approved CE provider credits.

All Other States Social Workers & Professional Counselors

All other states accept ASWB ACE Provider credits and NBCC-approved CE provider credits. Licensees are responsible for determining whether courses meet the CE requirements in their jurisdictions. States and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Florida Certification Board

Clinical Events is approved by the Florida Certification Board (FCB) to offer continuing education programs (Provider # 5527-A).

Canada Social Workers

BC, AB, SK, MB, ON, and QC accept ASWB ACE-approved provider programs to meet licensure renewal requirements.  Licensees are responsible for determining whether courses meet the CE requirements in their province. Provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Canada Counsellors

Clinical Events is an NBCC-approved provider.  Licensees are responsible for determining whether courses meet the CE requirements in their province. Provincial regulatory boards have the final authority to determine whether an individual course may be accepted for credit.

Please contact us if you would like to inquire about applicable approvals for your continuing education (CE) needs.

Each professional is responsible for understanding and meeting the specific CE requirements set by their individual licensing board or regulatory agency. We encourage you to reach out to your licensing body directly to confirm how our programs apply toward your licensure renewal.

Questions:  [email protected]

In accordance with continuing education standards and requirements, the presenter discloses that they have no relevant financial relationships, affiliations, or conflicts of interest to report.